KRAFT FIGHTS HUNGER: GOLDEN VOICE

Among making a few fun “We know you love it” TV spots, we helped Ted Williams, the ex-radio announcer living on the streets and battling addictions, become the new voice of Kraft Mac & Cheese. It's a pretty amazing story of second chances at life, wildly trusting clients, kick-ass producers, and ECDs (Bill Wright and James Dawson-Hollis) with insane vision.

Below is Ted’s first spot, which had an existing VO, but was replaced by Ted in a matter of days to air during the Kraft Fights Hunger Bowl game. Setting Ted on the path to recovery and a second chance at life.