Oh, you know, that Rum brand we created with the Hemmingways.

Papa’s Pilar: Never a spectator

The Hemingway family asked us to help create a rum from scratch in honor of Ernest Hemingway. No pressure. We collaborated on everything from the rum recipe, the bottle design, the name, and the brand story. The bottle cap is a working compass if you can't tell from the images. *

*Pilar is the name of Ernest’s favorite boat for you non-Hem-buffs.